Just a few months ago, all i knew about stock market was... nothing except the spelling. But as i would always vouch for, advertising teaches you all.
Before I left my previous to previous agency, Focus, I had a small stint in a brainstorming session for Motilal Oswal. Yeah, that was the first time I got to know the very basics. However, I tried not to be on the account and fortunately my dear Nivedita got to work on it!
I moved on to Mudra's Rapp Collins and Motilal Oswal's online work followed. Well, I studied a bit and did a decent job on it (it didn't require too much of 'stocket' science) to crack that particular brief.
I moved on to Pinstorm, and just as I started enjoying Swissotel accounts, I got my new brief on Kotak Securities! Well, well, I think God really wants me to be master of all 'trades'. Thanks to Nileshh and Bala, I now know much more than just the spellings of the stock lingo! Yep I've been learning and writing a lot on shares, stocks, mutual funds, SIP (which until some time back i thought had to do only with beverages!)...
And to my own surprise I'm planning to invest in the 'top performing mutual funds', to go for 'systematic investment planning' and to keep a close watch on the 'upcoming IPOs'. Economic Times, DNA Money, CNBC & Zee Business which a few weeks ago were some 'I'm not interested in this stuff' are what I regularly try to read / watch.
I'm so glad to be in a profession where you are, sooner or later, a student of everything under the sun and then you know all about it to convince the world!
Never stayed at one, wrote for many. Are luxury hotels calling me?
It all started at Focus Communication, one of my favourite workplaces. I got to handle my first luxury hotel account – Grand Hyatt Mumbai. A big fat book of brand guidelines handed over to me on my first day was determined to test my patience and skills. In no time, I started with a headline for a small direct mailer (or was it an invite?).
From there started my era of writing for the best of the hotels! Hyatt Regency, Park Hyatt Goa, Taj Hotels Resorts and Palaces, InterContinental Eros, Crowne Plaza, Sahara Star… Wow!!! Before I realised I developed a flair and love for writing for hotels – campaigns, ads, newsletters, mailers, invites, compendiums, brochures, radio spots… you name it. When everyone around felt that I must be getting saturated with hotel writing, I actually was falling in love with it all the more. What can be more beautiful than branding a few exotic restaurants / lounges and after a few years walking into one and telling your family / friends that you have named this restaurant / lounge!
After 2 years of this beautiful aura, came the day when I quit Focus. But obviously, I was feeling upset of the fact that I won’t be writing for these luxury hotels anymore.
Soon I joined Pinstorm. Good people around, nearby location and Maggi already had brought enough smiles on my face, and I was in fro a surprise. I got the Swissôtel Sydney Account! And that’s not all, soon followed Swissôtel Moscow and Singapore as well!
Can’t express my joy, but one thing’s sure… now my dream of writing for hotels (of course, other categories too as I am missing my DIAGEO and jewellery writing as well) has extended to having a stay there as well!
My lady luck, are you reading?
From there started my era of writing for the best of the hotels! Hyatt Regency, Park Hyatt Goa, Taj Hotels Resorts and Palaces, InterContinental Eros, Crowne Plaza, Sahara Star… Wow!!! Before I realised I developed a flair and love for writing for hotels – campaigns, ads, newsletters, mailers, invites, compendiums, brochures, radio spots… you name it. When everyone around felt that I must be getting saturated with hotel writing, I actually was falling in love with it all the more. What can be more beautiful than branding a few exotic restaurants / lounges and after a few years walking into one and telling your family / friends that you have named this restaurant / lounge!
After 2 years of this beautiful aura, came the day when I quit Focus. But obviously, I was feeling upset of the fact that I won’t be writing for these luxury hotels anymore.
Soon I joined Pinstorm. Good people around, nearby location and Maggi already had brought enough smiles on my face, and I was in fro a surprise. I got the Swissôtel Sydney Account! And that’s not all, soon followed Swissôtel Moscow and Singapore as well!
Can’t express my joy, but one thing’s sure… now my dream of writing for hotels (of course, other categories too as I am missing my DIAGEO and jewellery writing as well) has extended to having a stay there as well!
My lady luck, are you reading?
Annu's Coined Word/s of the day!
1. Too many men eating up your head?
That must be TREMANDOUS pressure!
2. Rainy season and all that romance?
Beautiful as it is RAINOMANCE!
3. A horrible portfolio lacking all the stuff it must have.
Well someone must be showing his PORTPOLIO!
That must be TREMANDOUS pressure!
2. Rainy season and all that romance?
Beautiful as it is RAINOMANCE!
3. A horrible portfolio lacking all the stuff it must have.
Well someone must be showing his PORTPOLIO!
What men want
There's one thing all men love, especially when they surprisingly get it from a woman. And that's precisely the reason they may love what follows...
...
Was that enough space? Well, if you have women in your life, this is the maximum space you can get. Love it and love to live with it.
...
Was that enough space? Well, if you have women in your life, this is the maximum space you can get. Love it and love to live with it.
Rainomance
Sitting by the Arabian sea last evening and watching the naughty waves multiplying into a million droplets after giving a high five to the rocks was a true delight last evening. The sea still maintaining its calm, perhaps it got used to the playful nature of the waves, was behaving beautifully mature. But then, we were in for some more surprise.
The rain gods caught red-handed all those struck by Cupid's arrow and clicked the picture perfect by flashing lightening. In no time, the clouds started protesting with thunder louder than the sound of the hearts beating with love. And soon, as we juggled the thoughts of staying back or rushing away, we were blessed by the first shower of this monsoon. Thick cold drops tapped us and whispered the message sent by the monsoon months, “Get ready for some Rainomance, we are coming to wash away the heat!”
The rain gods caught red-handed all those struck by Cupid's arrow and clicked the picture perfect by flashing lightening. In no time, the clouds started protesting with thunder louder than the sound of the hearts beating with love. And soon, as we juggled the thoughts of staying back or rushing away, we were blessed by the first shower of this monsoon. Thick cold drops tapped us and whispered the message sent by the monsoon months, “Get ready for some Rainomance, we are coming to wash away the heat!”
From 'My back at work' to 'Back to work'
Wow!
My summer vacation's over and i am not upset about it. One month of complete bed rest, and later a month of being a couch potato and evenings out has been just perfect. The best part is that i have put on visible kilos and am happy about it (of course except the tummy that needs some trimming).
Finally i got the break at the only place i applied for a job and it's just going as i thought it should. Dream job is that i can call this and i am not talking about job profile for this once (that i'll keep for later).
Friends who know me like their own self would know how much i wondered why they don't serve maggi out on the streets or better still at office. You got it folks - we have maggi at my workplace! And fishes, not the smell of prawns that some people love to eat, but a fish tank... i love it!
People here are very nice too and i feel like repeating the McDonald's tagline. Another good thing is that Mrinal's office is almost walkable from my office (poor sweetheart of mine ;)) and we leave from work at the same time and early enough (touchwood). Nivi too is on the top floor of the same building! Appears too unbelievable na!
I hope it remains this way and i do some great work out here!
Well, tomorrow's my second week at the new place. And i am pretty excited about it! See ya!
My summer vacation's over and i am not upset about it. One month of complete bed rest, and later a month of being a couch potato and evenings out has been just perfect. The best part is that i have put on visible kilos and am happy about it (of course except the tummy that needs some trimming).
Finally i got the break at the only place i applied for a job and it's just going as i thought it should. Dream job is that i can call this and i am not talking about job profile for this once (that i'll keep for later).
Friends who know me like their own self would know how much i wondered why they don't serve maggi out on the streets or better still at office. You got it folks - we have maggi at my workplace! And fishes, not the smell of prawns that some people love to eat, but a fish tank... i love it!
People here are very nice too and i feel like repeating the McDonald's tagline. Another good thing is that Mrinal's office is almost walkable from my office (poor sweetheart of mine ;)) and we leave from work at the same time and early enough (touchwood). Nivi too is on the top floor of the same building! Appears too unbelievable na!
I hope it remains this way and i do some great work out here!
Well, tomorrow's my second week at the new place. And i am pretty excited about it! See ya!
Summer vacation
All the time to shop in Mumbai. All the time to laze around. All the time to read books and watch the TV...
Wow! I am loving the summer vacation I have earned for myself after all these years. About job search, well... there's some more time until I start mailing my resume. Until then, well i relax while you work ;)
Enjoy your weekdays!
Wow! I am loving the summer vacation I have earned for myself after all these years. About job search, well... there's some more time until I start mailing my resume. Until then, well i relax while you work ;)
Enjoy your weekdays!
A young old couple
I went to visit my orthopaedic surgeon and as usual I was endlessly waiting for the receptionist to call my name. All I could see around were elderly couples – three of them as man and wife, and two good-old friends (I felt young… youngest!). Well, after I realised I have forgotten my Reader’s Digest at home, after I played Tom & Jerry on my cell phone for the nth time, all I could do was observe my fellow beings.
My immediate neighbours were the ‘there’s something good about everything’ types. Each of them held a walking stick. The one with the uncle sitting besides me was spanking new. Once he realised they have started getting bored and his beloved will feel the pain all the more, he started some soft conversation. He drew her attention (and mine too, unknowingly) towards his walking stick… oh he really appeared to love this one!
How she told him it was a cat’s face (the wooden handle), how he corrected her that it was a dog! How they both started adoring and analysing it together, “Oh see these are the eyes, and these cuts here… these are the mouth lines… oh see they have not marked the ears…”! So innocent, so much like second childhood, so inspiring, so much love!
Some time later, the vivacious receptionist started chatting with almost each one of us. We realised that after my turn (the next one) it’s my favourite couple’s turn. We also realised that the couple had arrived before me. When I was tired sitting already, they sure must be. So I decided to tell them that they can proceed, once my name was called. But before I could, the sweet uncle told me that his beloved is having problem sitting for so long. I said they can go before me. But then his self esteem resisted, “No, no, it’s ok, you go ahead.” And after my strong convincing, for the sake of his love, he agreed.
Together with their sticks they walked to the ortho, together with their walking sticks they came out, together they thanked me. While aunty gently held my hand, “I hope we didn’t take too long, thank you,” uncle said everything without saying a word.
And then slowly supporting each other and taking the support of their sticks they disappeared out of the corridors. Well, their walking sticks, the one with a dog face and the other one too, sure are a support that assists them while they walk… the life, together and gracefully!
My immediate neighbours were the ‘there’s something good about everything’ types. Each of them held a walking stick. The one with the uncle sitting besides me was spanking new. Once he realised they have started getting bored and his beloved will feel the pain all the more, he started some soft conversation. He drew her attention (and mine too, unknowingly) towards his walking stick… oh he really appeared to love this one!
How she told him it was a cat’s face (the wooden handle), how he corrected her that it was a dog! How they both started adoring and analysing it together, “Oh see these are the eyes, and these cuts here… these are the mouth lines… oh see they have not marked the ears…”! So innocent, so much like second childhood, so inspiring, so much love!
Some time later, the vivacious receptionist started chatting with almost each one of us. We realised that after my turn (the next one) it’s my favourite couple’s turn. We also realised that the couple had arrived before me. When I was tired sitting already, they sure must be. So I decided to tell them that they can proceed, once my name was called. But before I could, the sweet uncle told me that his beloved is having problem sitting for so long. I said they can go before me. But then his self esteem resisted, “No, no, it’s ok, you go ahead.” And after my strong convincing, for the sake of his love, he agreed.
Together with their sticks they walked to the ortho, together with their walking sticks they came out, together they thanked me. While aunty gently held my hand, “I hope we didn’t take too long, thank you,” uncle said everything without saying a word.
And then slowly supporting each other and taking the support of their sticks they disappeared out of the corridors. Well, their walking sticks, the one with a dog face and the other one too, sure are a support that assists them while they walk… the life, together and gracefully!
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