My writing stroll in stock market!

Just a few months ago, all i knew about stock market was... nothing except the spelling. But as i would always vouch for, advertising teaches you all.

Before I left my previous to previous agency, Focus, I had a small stint in a brainstorming session for Motilal Oswal. Yeah, that was the first time I got to know the very basics. However, I tried not to be on the account and fortunately my dear Nivedita got to work on it!

I moved on to Mudra's Rapp Collins and Motilal Oswal's online work followed. Well, I studied a bit and did a decent job on it (it didn't require too much of 'stocket' science) to crack that particular brief.

I moved on to Pinstorm, and just as I started enjoying Swissotel accounts, I got my new brief on Kotak Securities! Well, well, I think God really wants me to be master of all 'trades'. Thanks to Nileshh and Bala, I now know much more than just the spellings of the stock lingo! Yep I've been learning and writing a lot on shares, stocks, mutual funds, SIP (which until some time back i thought had to do only with beverages!)...

And to my own surprise I'm planning to invest in the 'top performing mutual funds', to go for 'systematic investment planning' and to keep a close watch on the 'upcoming IPOs'. Economic Times, DNA Money, CNBC & Zee Business which a few weeks ago were some 'I'm not interested in this stuff' are what I regularly try to read / watch.

I'm so glad to be in a profession where you are, sooner or later, a student of everything under the sun and then you know all about it to convince the world!

Never stayed at one, wrote for many. Are luxury hotels calling me?

It all started at Focus Communication, one of my favourite workplaces. I got to handle my first luxury hotel account – Grand Hyatt Mumbai. A big fat book of brand guidelines handed over to me on my first day was determined to test my patience and skills. In no time, I started with a headline for a small direct mailer (or was it an invite?).

From there started my era of writing for the best of the hotels! Hyatt Regency, Park Hyatt Goa, Taj Hotels Resorts and Palaces, InterContinental Eros, Crowne Plaza, Sahara Star… Wow!!! Before I realised I developed a flair and love for writing for hotels – campaigns, ads, newsletters, mailers, invites, compendiums, brochures, radio spots… you name it. When everyone around felt that I must be getting saturated with hotel writing, I actually was falling in love with it all the more. What can be more beautiful than branding a few exotic restaurants / lounges and after a few years walking into one and telling your family / friends that you have named this restaurant / lounge!

After 2 years of this beautiful aura, came the day when I quit Focus. But obviously, I was feeling upset of the fact that I won’t be writing for these luxury hotels anymore.

Soon I joined Pinstorm. Good people around, nearby location and Maggi already had brought enough smiles on my face, and I was in fro a surprise. I got the SwissĂ´tel Sydney Account! And that’s not all, soon followed SwissĂ´tel Moscow and Singapore as well!

Can’t express my joy, but one thing’s sure… now my dream of writing for hotels (of course, other categories too as I am missing my DIAGEO and jewellery writing as well) has extended to having a stay there as well!

My lady luck, are you reading?