A Mannat For Shahrukh

I had heard about people being die-hard fans of some celebrities and I always wondered how can some people cross limits for just one glance of their idol!

But on Friday, when Shahrukh Khan celebrated his birthday, I somehow didn't find such fan-following as wierd as I always did. We partied hard that evening at office (oh but that has to do nothing with SRK's big day) and just when I was tired like hell, my dear friend Vijeeth said that he'll be going to see Shahrukh at Mannat (the star's bungalow at Bandra). Damn, the guy worked hard that day, partied even harder and after sweating out all his calories, he was keen to travel just to get a glimpse of his favourite star! Then, I heard about a friend's friend who had already taken the star's 'darshan' and he was really proud of it!

For once, I could understand how one crazy fan could feel. I mean I still find it a bit strange, but then it's nice to look up to and have that kinda respect for someone nice.

Good

Good things happen to good people, but that good time takes its own good time to come.

India - World Champions!!!

My last post incidently was about the tie between India and Pakistan. And now I write on our ultimate win!!!

How I managed to leave office to watch the match right from the first ball! How Mrinal finally convinced his boss that he be allowed to leave early! How we prayed we watch the match together as whenever we did so, India did win (superstition or whatever, when it comes to the nation, I believe in this)! How we managed to find a restaurant where we could watch India winning together! How we all at the restaurant prayed together, cheered together, got worried together... saw the winning moment together!

I remember how we all lost a heartbeat when Pakistan needed 6 runs in 4 balls. Misbah-ul-haq tried a desperate six and we keenly watched the ball rising up in the air and falling only in the hands of Shreesanth! Those few seconds had so much meaning.
WE WON! WE WON! WE WON!

I salute the Indian team - this one where each player is better than the rest, each one played brilliantly! I am so proud of our team! Great going boys! We all love you!

3 Cheers For 3-0

A petty score of 141, but then even Pakistan made just 141. I remember how I just hated when there used to be a tie between 2 teams when we could have won by saving just 1 run by the opponent team. Must say I love this Twenty20 World Cup where a tie in a poor match can become so very interesting.

Hope we win the Twenty20 World Cup, and this time by playing well throughout the match!

India - Pakistan Cricket

After a long time reached home on time to watch India playing. How excited I was! We all were! Well, we just finished batting and with a score of 141 and a wicket even in the last ball I wonder what we are upto! All I can hope is that we field better to win the match. For once, I am interested in watching India field. All the best boys, let's win as we enter the festive period with Ganeshotsav and Ramzan!

My writing stroll in stock market!

Just a few months ago, all i knew about stock market was... nothing except the spelling. But as i would always vouch for, advertising teaches you all.

Before I left my previous to previous agency, Focus, I had a small stint in a brainstorming session for Motilal Oswal. Yeah, that was the first time I got to know the very basics. However, I tried not to be on the account and fortunately my dear Nivedita got to work on it!

I moved on to Mudra's Rapp Collins and Motilal Oswal's online work followed. Well, I studied a bit and did a decent job on it (it didn't require too much of 'stocket' science) to crack that particular brief.

I moved on to Pinstorm, and just as I started enjoying Swissotel accounts, I got my new brief on Kotak Securities! Well, well, I think God really wants me to be master of all 'trades'. Thanks to Nileshh and Bala, I now know much more than just the spellings of the stock lingo! Yep I've been learning and writing a lot on shares, stocks, mutual funds, SIP (which until some time back i thought had to do only with beverages!)...

And to my own surprise I'm planning to invest in the 'top performing mutual funds', to go for 'systematic investment planning' and to keep a close watch on the 'upcoming IPOs'. Economic Times, DNA Money, CNBC & Zee Business which a few weeks ago were some 'I'm not interested in this stuff' are what I regularly try to read / watch.

I'm so glad to be in a profession where you are, sooner or later, a student of everything under the sun and then you know all about it to convince the world!

Never stayed at one, wrote for many. Are luxury hotels calling me?

It all started at Focus Communication, one of my favourite workplaces. I got to handle my first luxury hotel account – Grand Hyatt Mumbai. A big fat book of brand guidelines handed over to me on my first day was determined to test my patience and skills. In no time, I started with a headline for a small direct mailer (or was it an invite?).

From there started my era of writing for the best of the hotels! Hyatt Regency, Park Hyatt Goa, Taj Hotels Resorts and Palaces, InterContinental Eros, Crowne Plaza, Sahara Star… Wow!!! Before I realised I developed a flair and love for writing for hotels – campaigns, ads, newsletters, mailers, invites, compendiums, brochures, radio spots… you name it. When everyone around felt that I must be getting saturated with hotel writing, I actually was falling in love with it all the more. What can be more beautiful than branding a few exotic restaurants / lounges and after a few years walking into one and telling your family / friends that you have named this restaurant / lounge!

After 2 years of this beautiful aura, came the day when I quit Focus. But obviously, I was feeling upset of the fact that I won’t be writing for these luxury hotels anymore.

Soon I joined Pinstorm. Good people around, nearby location and Maggi already had brought enough smiles on my face, and I was in fro a surprise. I got the SwissĂ´tel Sydney Account! And that’s not all, soon followed SwissĂ´tel Moscow and Singapore as well!

Can’t express my joy, but one thing’s sure… now my dream of writing for hotels (of course, other categories too as I am missing my DIAGEO and jewellery writing as well) has extended to having a stay there as well!

My lady luck, are you reading?

Annu's Coined Word/s of the day!

1. Too many men eating up your head?

That must be TREMANDOUS pressure!

2. Rainy season and all that romance?

Beautiful as it is RAINOMANCE!

3. A horrible portfolio lacking all the stuff it must have.

Well someone must be showing his PORTPOLIO!