How much is too much?
Screams my mind over and over again. Just as I think, "whatever is happening is happening a bit too much, but then how much more bad it could be, so take a chill pill...", things worsen. So the previously understated "too much" becomes an overstated "too much" as there's an all-new apparently "too much" too much coming into the picture.
Kitna much much hai yaar!