Let's take World Water Day seriously too!

There's enough hype created for several special days like Valentine's Day, Women's Day, Mother's Day, Father's Day etc. Greeting cards, gift items, discounts on shopping, dining and hotels create the mood for these occasions days in advance. We all know it's marketing gimmick  but don't we give in to the temptation? But when it comes to days marked for really important occasions, we are either unaware or don't bother.

Take for instance March 22, 2010. How many of you were aware that today is World Water Day?
But then, how would you know since you did not see Archies stores displaying Save Water cards and gifts during the weekend. You did not see any television ad on saving water. And neither did you have the front page of today's newspaper complete with a creative ad on the same!

I'd admit that I had no idea that today is World Water Day until I noticed the page 15 of The Times Of India dedicated to the Day. I think on Valentine's Day they have 2-3 pages of messages, in addition to various V-Day articles and ads, right?

Anyways, now that we know that today is World Water Day, let's do our bit in saving water today and always. A few days ago I had written some funny tips on saving water. But on a serious note, we all are well aware what all has to be done and it's about time we act really seriously.

2 pointers that we might have missed:
  1. Does our housemaid keep the tap water running all the while she's washing utensils / clothes?
  2. Are we digging a borewell without proper consultation / permission?
By the way UN-Water is dedicating World Water Day 2010 to the theme of water quality, reflecting its importance alongside quantity of the resource in water management. Read more here.

Here's hoping we all really contribute in saving water.


  1. I agree with you. I knew about the world water day thanks to IPL going green...


  2. bingo!

    and now we are heading to a 'switch off' hour on saturday 25th march!

  3. Nice post. Loved it.

    Water affects every aspect of our life. Yet, billions of people have no clean drinking water. I am glad many organizations have joined to raise awareness of water, sanitation and hygiene (WASH).

  4. Oh thank you writing this..with all the card filled days, we miss the important ones..

  5. and then we had 2 major pipe bursts yesterday resulting in super major water loss :(

  6. and then we had 2 major pipe bursts yesterday resulting in super major water loss :(


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