Take for instance March 22, 2010. How many of you were aware that today is World Water Day?But then, how would you know since you did not see Archies stores displaying Save Water cards and gifts during the weekend. You did not see any television ad on saving water. And neither did you have the front page of today's newspaper complete with a creative ad on the same!
I'd admit that I had no idea that today is World Water Day until I noticed the page 15 of The Times Of India dedicated to the Day. I think on Valentine's Day they have 2-3 pages of messages, in addition to various V-Day articles and ads, right?
Anyways, now that we know that today is World Water Day, let's do our bit in saving water today and always. A few days ago I had written some funny tips on saving water. But on a serious note, we all are well aware what all has to be done and it's about time we act really seriously.
2 pointers that we might have missed:
- Does our housemaid keep the tap water running all the while she's washing utensils / clothes?
- Are we digging a borewell without proper consultation / permission?
Here's hoping we all really contribute in saving water.